Last year, The Wall Street Journal Asia turned to Fluid for an intelligent, easy-to-update online infographic. This year, it continues to be a valuable insight to top business leaders in Asia.

The original brief in 2011 was straightforward: create a web application that would track and display the most powerful executives in a given region at any one time. Although the design and layout would need to be extremely simple, both the technology and the logic required to create something of this scope would require astute intelligence and attention to detail.

This month, with a re-launch, Fluid Digital has added several new components to the project, to keep it current and relevant. A new capability has been added that displays both China and India’s executive rankings, the data has been switched from weekly to monthly so results are given monthly and an automated tool was created that facilitates a ‘print-ready’ version to be put in their magazine. To round it off, it’s been integrated with their Asia-wide landing page to allow facilitate a larger scope and greater accessibility.

The success of this product lies in its adaptability, longevity and currency. Fluid has continued to work closely with the client to determine how often the site would be updated, how information for the updates would be gathered and how to build a back end to suit these factors. Through our ongoing collaboration and commitment to maintaining a relevant and valuable platform, the project is a continuing success.

For this project we utilised HTML, Javascript and AJAX, and optimised the site for both desktop and mobile device users. The final user experience is fast, informative and aesthetically pleasing.

To see who's made the Power List this year, take a look here.

Butani is an internationally renowned designer of haute couture jewelry. Their unique and exclusive jewels are highly sought after and the company has built a reputation for creating personalised handcrafted jewelry for royal families, heads of state and other discerning private clients. In addition to their own boutiques they can be found in distinguished retail stores around the world.

So how do you go about designing a modern website for a luxury jewelry brand? For starters, it’s important that the brand, its history and its high-quality positioning is represented to evoke its legacy and service in a modern and dynamic way.

Every consumer website needs certain practical features such as a retail store locators and contact details. But the Butani website also had to embody the more abstract concept of allowing people to discover the jewelry and understand the designers’ vision and craftmanship. Fluid audited Butani against both local and international competitors to gain a thorough understanding of the industry as a whole to ensure Butani’s new website would make an impact.

One unique feature Fluid developed was the ability to view before and after ‘bespoke’ jewelry examples to give users and site visitors an interactive and engaging platform to learn about the products.

Through a combination of strategy, information architecture, design and development Fluid Digital created a unique, modern and accessible online platform for Butani. The likes of which you are most welcome to peruse at www.butani.com.