WSJ Power List
Last year, The Wall Street Journal Asia turned to Fluid for an intelligent, easy-to-update online infographic. This year, it continues to be a valuable insight to top business leaders in Asia.
The original brief in 2011 was straightforward: create a web application that would track and display the most powerful executives in a given region at any one time. Although the design and layout would need to be extremely simple, both the technology and the logic required to create something of this scope would require astute intelligence and attention to detail.
This month, with a re-launch, Fluid Digital has added several new components to the project, to keep it current and relevant. A new capability has been added that displays both China and India’s executive rankings, the data has been switched from weekly to monthly so results are given monthly and an automated tool was created that facilitates a ‘print-ready’ version to be put in their magazine. To round it off, it’s been integrated with their Asia-wide landing page to allow facilitate a larger scope and greater accessibility.
The success of this product lies in its adaptability, longevity and currency. Fluid has continued to work closely with the client to determine how often the site would be updated, how information for the updates would be gathered and how to build a back end to suit these factors. Through our ongoing collaboration and commitment to maintaining a relevant and valuable platform, the project is a continuing success.
To see who's made the Power List this year, take a look here.