Hong Kong Gold Coast is a beach-resort style residential development. The colourful palette of the new logo creates a warm, happy and homey feeling that is meant to be attractive to families. The hand-drawn style gives it a more personal feeling. Hong Kong Cricket Sixes is Hong Kong's annual tournament of elite cricket. The previously staid and conservative logo was given a fresh boost of energy. By using a bolder typeface and more vibrant colours, the new logo conveys a contemporary and exciting feeling. Ahimsa Silk produces luxurious, natural hand-spun silks. The butterfly image in the original logo was simplified and streamlined to convey an elegant and classic look. A more modern and high-fashion edge was created in the choice of purple tones. Intellectual Property builds and sells property for investments. The original logo did not successfully communicate the company's core function. The new version clearly illustrates the property and building element, and the series of arrows conveys the investment element. Azahra specialises in very high-end leather products. They needed to convey a more masculine rather than feminine feel that also embodied a stylish and luxurious aura. This was achieved through the sleek lines of the typeface and rich, burgundy colour tone.